Which concept of marketing is described in the following scenario?

lexus has been voted as the car company that has the best customer satisfaction to date. as a luxury car company, it is crucial for them to keep their customers happy. in 2012, lexus received an award for the fourth consecutive year for keeping their customers happy. the marketing concept in play here is

Shrieves casting company is considering adding a new line to its product mix, and the capital budgeting analysis is being conducted by sidney johnson, a recently graduated mba. the production line would be set up in unused space in the main plant. the machinery’s invoice price would be approximately $200,000, another $10,000 in shipping charges would be required, and it would cost an additional $30,000 to install the equipment. the machinery has an economic life of 4 years, and shrieves has obtained a special tax ruling that places the equipment in the macrs 3-year class. the machinery is expected to have a salvage value of $25,000 after 4 years of use. the new line would generate incremental sales of 1,250 units per year for 4 years at an incremental cost of $100 per unit in the first year, excluding depreciation. each unit can be sold for $200 in the first year. the sales price and cost are both expected to increase by 3% per year due to inflation. further, to handle the new line, the firm’s net working capital would have to increase by an amount equal to 12% of sales revenues. the firm’s tax rate is 40%, and its overall weighted average cost of capital, which is the risk-adjusted cost of capital for an average project (r), is 10%. define “incremental cash flow.” (1) should you subtract interest expense or dividends when calculating project cash flow?

Nba all-star baron davis and his school friend, cash warren, premiered their first movie "made in america" at the sundance festival in january 2008. the movie, based on gang activity in south central los angeles, received good reviews.    source: the new york times, february 24, 2008         draw baron davis's ppf. label it ppfdavis. draw your own ppf. label it ppfmine.

It is most important to account for factors like warranties and durability when purchasing durable goods or very expensive items