What is brand identity or brand image?

Brand identity is the accumulation of all components that an organization makes to depict the correct image to its purchaser. Brand identity is unique in relation to "brand image" and "branding," despite the fact that these terms are now and then treated as compatible. The term branding alludes to the promoting routine with regards to effectively molding a particular brand. Brand is the impression of the organization according to the world.

Your brand identity is the thing that makes you in a split second conspicuous to your clients. Your gathering of people will connect your brand identity with your product, and that identity is the thing that produces the association among you and your clients, builds customer loyalty, and decides how your clients will see your brand.

Explanation:

Brand Identity and Brand image are two separate concepts. Brand image is the image or impression of the brand perceived by the consumer whereas when a brand is perceived or recognized by its visible elements like color, design, logo, etc, it is called as Brand Identity. For example there are some telecommunication companies in Pakistan, each company has some visible elements especially colors through which the telecom brands are recognized. Mobilink is a company, which is identified by its Red and Indigo Color, Ufone is another company which is recognized by its Yellow color, Telenor is another telecom company which is identified by its Blue color. So such things constitute the brand identity.  

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