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Business, 14.10.2019 04:40 ashleydenson1517

Which of the following refers to the marketing activity in which a firm "ambushes" consumers with promotional content in places they are not expecting to encounter this kind of activity? 1. media relations2. corporate identity3. sponsorships4. ambient advertising5. guerrilla marketing

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Which of the following refers to the marketing activity in which a firm "ambushes" consumers with pr...
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