Fuzz inc., a well-known soft drink manufacturing company, introduces a new drink into the market, to make up for the company's past losses and regain its position in the market. however, customers reportedly complain about an odd taste in the drink. to correct this, the company invests more effort in improving the product to suit customer needs. the new drink with an improved taste soon becomes popular in the market, fulfilling fuzz's goals. this scenario demonstrates the concept of: