Kelly is the head of marketing for a nonprofit agency that supports the arts. she just received the go-ahead from her board of directors to conduct the agency's first-ever advertising campaign. her first step will be to create the advertisements. determine the advertising budget. set the advertising objectives. evaluate and select the media. identify the target audience.

The first step Kelly needs to carry on is to Identify ther target audience.

Explanation:

The reason Kelly needs to identify her target audience is that by doing it she will know the language she needs to use to communicate her idea. How she is going to approach them and present them the topic in the most common way they have to understand, feel interested, and generate a positive impact in their lives by importing that learning.

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