In the five c's of the marketing mix, product is changed to what?
a. cost
b. convenience
c. consumer
d. community

I believe the answer is: C. Consumer

5 C's of marketing mix include 5 factors that need to be considered before making any marketing decision.

In this model, consumer refers to the people that you're trying to satisfy. In order to satisfy them, you need to change your product in a way that fulfil the needs of their specific demographic.

c. Consumer

Explanation:

Consumers are known to be individuals or people who purchase and pay for goods or products and services for personal consumption. Furthermore, the goods and services they buy are not to be sold but for their own personal use in order to get satisfaction. Thus, consumers are very important in an economy.

lives by a moral and ethical code

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