Brian is the brand manager for bake ‘n bite pastries. his job requires him to coordinate several aspects of the brand, right from the design to the distribution of the product. although he does not report to any of the teams being coordinated, he still plays an active role in managing the product. in the context of horizontal linkages, brian i

In the context of horizontal linkages, Brian is "a full-time integrator".

In a value chain, horizontal linkages are longer-term helpful game plans among firms that include association, trust and asset pooling with the end goal to mutually achieve shared objectives. Both formal and casual flat linkages can help lessen exchange costs, make economies of scale, and add to the expanded proficiency and aggressiveness of an industry. Notwithstanding bringing down the expense of data sources and administrations (counting financial administrations), between firm level linkages can add to shared abilities and assets and improve item quality through normal generation benchmarks.

whole quiz

1. the sum of all activities involved in getting high-quality products into the marketplace

2.operations

3. the principle of looking at the supply chain as a whole in order to improve the overall flow through the system.

4. produced; performed

5. activities producing tangible products, such as radios, newspapers, buses, and textbooks.

6. activities producing intangible and tangible products, such as entertainment, transportation, and education.

7.   customer focus

8. analyzing a competitor's products to identify desirable improvements

9. the systematic direction and control of the processes that transform resources into finished projects that create value for and provide benefits to consumers.

10. operation management.

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