Melissa pellerano does consulting for the yellow pages. her clients want to know how much of an increase in customers' awareness will be achieved by having ads that use color instead of black and white. in order to find the answer to this question, melissa must conduct

Melissa must conduct "causal research".

Causal research falls under the class of conclusive research, as a result of its endeavor to uncover a circumstances and end results connection between two factors. Like descriptive research, this type of research endeavors to demonstrate a thought set forward by an individual or association. Be that as it may, it essentially varies on the two its techniques and its motivation. Where descriptive research is expansive in degree, endeavoring to more readily characterize any feeling, demeanor, or conduct held by a specific gathering.

this conflict is person vs. society

if you need further explanations, comment below!

hope this ! < 3