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Business, 12.07.2019 00:00 rm3582317

Nivea became the leader in the skin cream class on the "gentle", "protective" and "caring" platform. the company further moved into classes such as deodorants, shampoos and cosmetics. attributes like gentle and caring were of no value unless consumers believed that its deodorant was strong enough, its shampoo would cleanse and its cosmetics would be colorful enough. this is an example of

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Nivea became the leader in the skin cream class on the "gentle", "protective" and "caring" platform....
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