1. a promotion plan should have documentable goals a. so that someone can be hired to monitor them b. because most people expect social media communication to be very direct c. so that they can eliminate the need for a solid marketing plan d. so that specific employees can be held accountable for achieving them 2. technology can with promotion only in social media forums a. true b. false 3. collecting primary data usually requires hiring a marketing firm to conduct a study a. true b. false 4. small businesses can generally distinguish themselves in all the following ways except a. offering highly specialized items b. ongoing extremely low prices c. providing high-quality products d. getting to know customers and their needs

1) A promotional plan should have documentable goals D. so that specific employees can be held accountable for achieving them .

2) Technology can help with promotion only in social media forums: B. False, technology can help promotional activities through other media outlets, e.g. websites

3) Collecting primary data usually requires hiring a marketing firm to conduct a study: B. False, primary data can be collected by other groups of people, including the members of the organization, etc.

4) Small businesses can generally distinguish themselves in all the following ways EXCEPT B. ongoing extremely low prices; usually extremely low prices are achieved through economies of scale and only very  large companies can achieve economies of scale.

answer; sensory adaptation;