As the owner of a services business, you are constantly challenged to maintain consistent quality in your services. this heterogeneity is both a challenge and an opportunity. the opportunity arises because select one:
a. it allows you to standardize your services
b. it allows you to customize your services to match the specific needs of individual customers
c. it allows you to be more selective in choosing your customers
d. it allows you to deliver your services for less cost
e. it leads to more satisfied customers
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