The chief executive officer (or ceo) is the top executive officer, and he or she reports to the board. the chairperson of the board often also serves as the ceo. most firms also have a chief operating officer (coo) and a chief financial officer (cfo). the coo is often designated as the firm's president and directs the firm's operations. the cfo is in charge of accounting, financing, credit policy, decisions regarding asset acquisitions, and investor relations. true or false

University hero is considering expanding operations beyond its healthy sandwiches. jim axelrod, vice president of marketing, would like to add a line of smoothies with a similar health emphasis. each smoothie would include two free health supplements such as vitamins, antioxidants, and protein. jim believes smoothie sales should fill the slow mid-afternoon period. adding the line of smoothies would require purchasing additional freezer space, machinery, and equipment. jim provides the following projections of net sales, net income, and average total assets in support of his proposal. sandwichesonly sandwiches and smoothies net sales $ 750,000 $ 1,350,000 net income 120,000 210,000 average total assets 350,000 750,000 return on assetschoose numerator ÷ choose denominator = return on assets÷ = return on assets÷ = profit margin÷ = profit margin÷ = asset turnover÷ = asset turnover÷ = times