When Penguin Catering Services first opened, the owner decided to target only events at resorts in its geographic region. Penguin Catering was using a(n) targeting strategy.

The answer is concentrated

Explanation:

Concentrated targeting strategy may also called niches targeting. This is a situation whereby an organization /firm directs all its energy or efforts on a single market part.

Penguin Catering Services used concentrated targeting marketing because it focus/limit its  target to only event at resorts in its geographical region.

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