Which theory suggests that our behavior is motivated by the expectations of receiving desirable outcomes or positive incentives? this theory suggests that we choose one product over another because we expect the final choice to have more positive consequences for us.

The correct answer is: Expectancy Theory.

Explanation: Expectancy theory proposes that individuals are motivated to engage in certain behaviors for the results that they'll get out of doing said behavior.

The more desirable the outcome or the incentive, the more motivated they'll be to engage in that particular behavior.

In other words, the desirability of a positive incentive or outcome determines the motivation of the individual towards a behavior.

For example, Jimmy's father told him that he will buy him a Ps5 next year, only if he tidies his room every day for one year. If Jimmy loves playing video-games on a console, he will probably be motivated to clean his room every day.

In conclusion, the theory that suggests that our behavior is motivated by the expectations of receiving desirable outcomes or positive incentives is called Expectancy theory.