When behavior is influenced through the process of using unpleasant stimuli, it is called
a. positive reinforcement
c. aversive control
b. escape conditioning
d. avoidance conditioning

When behavior is influenced through the process of using unpleasant stimuli, it is called escape conditioning.

Escape conditioning, also referred to as Escape Learning is a kind of conditioning technique in which the subject learns to escape or terminate an unpleasant stimulus.