The ad features elaborate singing and dancing. the song's key lyrics, "un poquito de lovin," has a close connection to mcdonald's famous tagline, "i'm lovin it." this relates to your text's suggestion that national, as compared to local, advertisers have a more focus.

National advertisers compared to local advertisers have a more strategic focus. This strategy is used to to try and reach new markets and expand to more areas across the globe. This will give advertisers more potential customers. The advertisers try and relate to the viewer culturally or entertain them enough to make them want to try the product or service offered.