Cuz you are that someone who gets me like no one else Right when i need it the most
And i'll be that friend to rely on ,A shoulder to cry on
A friend through the your highs and your lows
...​

i'm not sure i completely understand your question, but i will do my best.

i think the answer you are looking for is sequence. (see below)

a repeated melodic fragment would be best defined as repetition, while repeated chords (different or the same) could be a chord progression. however, you then mentioned the chord and melodic fragment beginning on higher or lower pitches, in that case, the answer could be best defined as a sequence. the definition of a sequence is as follows: "the restatement of a motif or longer melodic (or harmonic) passage at a higher or lower pitch in the same voice."

let me know if this !

personally, i think the games do because it's actually them controlling it. this might cause them to think it's okay to do it for real. as for animated movies i think they are mostly fine because they're animated. also, animation has come a long way causing animated movies to become more real but 30 years ago this wouldn't be as big of a problem as today.