Creating a Marketing Plan Instructions: Now that you've developed a menu for your restaurant and learned some marketing techniques, it's time to get some customers in order to do this, you'll need to develop a
marketing plan to attract diners. Using a word processor such as Microsoft Word or presentation software such as Microsoft PowerPoint, create a marketing plan for your restaurant You
may want to search for some sample marketing plans online to get some ideas for how to format and present your plan. At a minimum, your plan should include the following elements
• Your Target Market
• Your Unique Selling Point (USP)
• Marketing Goals
• Plans for Building Community Connections
• Push and Pull Marketing Techniques
• Plans for a Public Relations campaign
• Internet Marketing Plans
• Specials and Promotions
• Measurement Criteria (e how you plan to measure the success of your marketing efforts)

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