The acronym audience serves to remind you of what to consider when analyzing an audience. the u stands for understanding. how does this plane to the audience analysis?

Lenny Laswoski’s AUDIENCE Analysis stands for Analysis, Understanding, Demographics, Interest, Environment, Needs, Customized, Expectations. These are the key concepts that the speakers should base for developing a speech and also planning how to deliver the speech. Understanding begs the question: “ What is the audience’s knowledge of the subject?”. This guides the speaker to identify the needed information and develop a speech that responds to this need. It makes sure that the speech is interesting and relevant.

i believe it is a. a segment : )