What is the average value of a loyal customer (VLC) in a target market segment if the average purchase price is $55 per visit, the frequency of repurchase is every month, the contribution margin is 24%, and the average customer defection rate is 30%? If a continuous improvement goal is set of a 25% defection rate next year and 22% two years from now, what are the revised VLCs over their average buying life? Do not round intermediate calculations. Round your answers to the nearest dollar. For defection rate = 30%, VLC = $

For defection rate = 25%, VLC = $

For defection rate = 22%, VLC = $