Directions : You should present a cogent argument based on your critical analysis of the questions posed , using appropriate psychological terminology . It is not enough to answer a question by merely listing facts or providing definitions only . Samantha is running for student body president at her high school . She wants to make herself stand out as the top candidate . She will have two weeks to campaign Each candidate will present a speech to the student body the day before the election as part of the campaign Explain how each of the following might help Samantha to be successful in conducting her campaign or in presenting her speech Prototype Formal operational thinking Broca's area Explain how each of the following concepts might relate to Samantha after she wins the election Law of effect Flashbulb memory REM rebound - efficacy