Create a fictitious product. Be creative — it can be anything you want, including clothing, a beverage, food, a gadget, a video game, or whatever. Using the ten advertising strategies that are discussed in this chapter, think of a way you could use each strategy in a commercial to sell your product. Explain in detail how you would go about using each strategy to sell the product.

Choose the description that best matches each word. write the correct letter in the blank. 1. ostinato a. large, extended composition for chorus and orchestra 2. atonality b. full orchestra 3. musicology c. festive, march-like opening to a play or “semi-opera” 4. concerto d. small group of solo instruments 5. minimalism e. music contrasting a full orchestra and solo instruments 6. art song f. music played under the action to influence the mood 7. strophic form g. a vocal song focusing on artistic expression 8. incidental h. each stanza of a poem is set to the same music 9. oratorio i. repeated musical pattern that provides unity to a piece 10. dissonance j. steady beat; simple harmonies; short, repetitive melody 11. concertino k. harsh, unstable sounding of pitches; harmonic tension 12. tutti l. all 12 tones of chromatic scale, no tonal center 13. entrada m. the historical and scientific study of music