Advanced Placement (AP), 15.10.2020 09:01 hannah1571
Which scenario best exemplifies the concept of institutional isomorphism?
a. A new company becomes wildly successful by marketing a toothbrush that does not require toothpaste or water.
b. A brand new online clothing company realizes they need to offer free returns because that's what consumers expect when they buy clothes online.
c. An up-and-coming music production company gains a huge following by releasing songs that are actually just pure silence punctuated by screeching noises.
d. An innovative new fast food restaurant realizes it can earn more profit by charging customers for each individual condiment package because no other restaurants do this
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Which scenario best exemplifies the concept of institutional isomorphism?
a. A new company becomes...
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