Why do words hurt so what is it that makes us react to : "positive" and "negative" words.

It all comes from our unconsciousness and knowns what are good words and bad words so when some one said something men to you your brain knows exactly what that means and give signals to the brain ( consciousness) and tells where it's a good thing or bad thing and or maybe you are very sencetive

Answerboth technicians a and b are correct;